A top priority in my work at Chatham Interiors was assisting the CEO and Principal designer in solidifying her two different brands, developing their story and helping them come to life. The brands were as follows:
CHATHAM INTERIORS INC - Interior Design Business - Owned and Operated by Melinda
MELINDA - Retail Business
The Melinda brand was fairly new and based off of her desire to sell retail in the vacation town she operated her business. With a big move to Boston, she opened a second store where the products, design and feel were completely different. We identified that we may need to really clarify why the style was so different and make sense of that for the customer. By positioning Melinda and her shoppers as worldly women we were able to ensure that design could be flexible dependent on store location. The store by the beach had much more light and bright tones, soft blues, and natural textures. The store in the city had dark woods, polished metals, and dark jewel tones.